It does feel amazingly luxurious, doesn't it? I used it a few times in London and since we moved here I've used Instacart two or three times when I just couldn't squeeze the time out of my week, or when my back was too much of a mess. But usually I like grocery shopping (oddly, since I don't like shopping for other things) and it is better to pick exactly what I want and to be reminded in the store of things I've meant to get.