Now that I have more or less built my website for Mrs. Hawking, I need to figure out how to generate some traffic for it. The idea behind it, as I've mentioned, is to build up something of a fanbase for the script such that it becomes sufficiently popular that people with more resources than myself might find their attention drawn to it, and perhaps desire to bring it to production. That is, however, highly dependent on getting enough people to go to it, and keep coming back to it. And I'm not really sure how to do that.
I know that the biggest thing I should do is make sure there is a steady stream of new and interesting content. To that end, I am planning on keeping up at least twice-weekly posting schedule where I will put up something new on Mondays and Fridays. At the moment it's chiefly been in the form of blog posts-- about the writing process, about the world, analyses of the characters, musing on what's to come, that sort of thing. I've generated a small backlog already, and have scheduled them such that they cover every appointed day up into the month of December.
But I also need to get people who might be interested aware that it exists and has a consistent updating schedule. I already know to repost to social media-- my Facebook, my G+, my Twitter, my Tumblr. I will probably put links here on LJ as well. But I need to find some way to get the attention of the sort of people who might be interested who I'm not already connected to, and I'm not quite sure how to do that. I have a feeling that Steampunk people would have an affinity for it. I wonder if there's some way to access Steampunk communities to advertise its presence. That might be something worth looking into. And I have no idea if it's helpful, but I've searched for "Mrs. Hawking" a number on times on search engines to help ensure that this website comes up. But I'm going to have to do a lot more research, I think, in order to figure out how to tackle this.
To this end, there is a new post today on Mrshawking.com-- it's a craft-of-writing sort of piece called Combining the Parlor Drama with the Caper, musing about the way that two genres common to Victorian stories are interestingly blended together to tell this story, with all the writing and plotting challenges that entails.